Search Engine Advertising
We make you visible in all major European Search EnginesSEA – Search Engine Advertising / Paid Search
Would you like to make yourself and your products/services purposefully visible across all end devices by means of SEA and thus address potential customers with precision? We advise you with regards to efficient and flexible search engine marketing and employ intelligent targeting options to ensure that your campaigns can be adjusted both regionally and in terms of time. Through this, you reach or reactivate customers via numerous channels.
When it comes to finding the best restaurant in Munich, looking for the cheapest offer for his dream car after a TV ad or booking that well-deserved holiday in Spain for the family at last – online searches via search engines such as Google or Bing are the most important source for gathering information and making purchase decisions these days. For this reason, more and more companies invest in search engine advertising, or SEA, to reach potential customers with the right offer, cost-efficiently and without wastage.
The search engine marketing sub-sector in the meantime offers a variety of options as to how all customer needs and the individual targets of the company can be realised successfully. These include Google Shopping and dynamic search ads, which can have a positive effect on traffic and consequently the turnover of your online shop. Further, data-related remarketing campaigns, both in the display network and in Google searches also supplement the already existing possibilities. Thus it can be guaranteed that the customer will be addressed again and customer loyalty increased in the long term.
SEA step-by-step
Our model SEA process
Communicate optimally with your target group with an individual strategy! Social media strategy planning starts with your goals——
Perhaps you want to build a community or a more dedicated following. Maybe you want your social accounts to drive more revenue this year. Either way, your goals will define your content strategy and how much time and energy you’ll need to dedicate to your campaigns. We recommend tackling smaller objectives that allow you to scale your social efforts in a way that’s both reasonable and affordable.
Below are some sample goals that businesses of all shapes and sizes can pursue:
1
Target definition
2
SEA strategy
3
Set-up and management
4
Analysis
SEA everywhere
Our SEA services
With Google Ads, companies have the opportunity to gain prominent positions in Google Search through paid advertisements. In addition to the normal search results list, internet users receive ads tailored specifically to the keywords used. These ads appear on the right side of the browser window and before and after the organic search results. Google does not yet charge for the display of the ads. Costs are only incurred when a user actually clicks on the ad and thus arrives at the advertiser’s website or landing page. The costs incurred are not fixed, but come about through an auction process.
Google Ads (AdWords)
In order to reach the target group optimally, we integrate Google Ads (AdWords) specifically into the campaign planning, thus guaranteeing optimal targeting
Google Shopping
We assist you in increasing your conversion rate with targeted product listing ads
Bing Advertising
Optimal placement of Bing ads to reach all users.
Remarketing
Turn your website’s visitors into real repeat customers through skilful remarketing
