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Read the latest news from digital marketing in Europe and China
Germany is by far China’s most important trading partner within Europe. With a trade volume of around 200 billion euros, Germany ranks 6th among the world’s most important trading partners for China. Particularly attractive from the point of view of Chinese companies are mechanical and plant engineering, the electronics industry, high-quality consumer goods and the information and communications industry. Still, there are many barriers for Chinese companies when it comes to operations in Europe, in...
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Wechat is must-used App in China. Right now, WeChat is the largest social media platform in China, with over 1 billion monthly active users, comparing this to Facebook`s 2 billion worldwide.
Every morning, they will use it for reading news, doing sports in Mini-Program even paying for breakfast and morning transportations. Then it is necessary to use Wechat to work with college and chatting with customers. Finally after a stressful day, they will use Wechat to...
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It is already over again, the SMX 2019, which took place on 2. and 3. April in Munich. The SMX counts to the most important German SEO and SEA conferences.
Two days were filled with knowledge, recommendations for action, tips, inspirations and new food for thought, which were conveyed by online marketing greats such as Rand Fishkin or John Müller in exciting lectures.
For those who couldn’t be there themselves, we’ve put together a recap with our...
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Influencer marketing has established itself as a constant and important component in the marketing mix of many companies during the last years – the whole industry is booming. However, what many do not know: the Chinese influencer marketing sector is even bigger than in Europe and existed long since. The number of internet users in China is estimated at 802 million, so it is not surprising that the influencer industry generated a turnover of about...
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In Europe, the integration of social media platforms such as Facebook, Instagram and co. in terms of marketing communications is no longer rare. Social media is a must for every marketing aspect these days and is increasingly included in integrated marketing strategies of companies. Social Media gets more and more important for any kind of marketing and sales. However, a successful digital entry into the market of China needs a lot of effort.
The share of online sale will quintuple in 2030 and become the primary sales channel. Especially through a comprehensive and informative product presentation in the web DIY stores are more likely to reach their potential customers and are able to create a holistic purchase experience by connecting online to offline.
The digitalization of recent years has shown that in store sales for DIY companies tend to decline and customers are increasingly looking for products, informations and...
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