In China, Baidu is the country's most successful search engine with a market share of over 68%, while Google has little or no presence in the market. Most Chinese have therefore never used Google before, or even had any idea of the role the American...
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Chinese New Year is just around the corner and many of you are probably already thinking about how to spent the red pockets. Spent your 2020 vacation in Germany! We summarized the top 5 destinations for your trip to Germany. We have a very special Chinese New...
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Soon another year has passed and we can write in 2020. The year 2019 has already brought many news with it, but we ask ourselves: What will 2020 bring? Which Online Marketing trends are likely to shape the year 2020? It turns out that in...
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The official bargain hunt in Germany began on 29 November. Unlike in the US, the so-called Black Friday in Germany is not only limited to the local shops, but also takes place online. Large online retailers, such as Amazon, Media Markt or the German clothing...
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Germany is by far China’s most important trading partner within Europe. With a trade volume of around 200 billion euros, Germany ranks 6th among the world’s most important trading partners for China. Particularly attractive from the point of view of Chinese companies are mechanical and...
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Wechat is must-used App in China. Right now, WeChat is the largest social media platform in China, with over 1 billion monthly active users, comparing this to Facebook`s 2 billion worldwide. Every morning, they will use it for reading news, doing sports in Mini-Program even paying...
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It is already over again, the SMX 2019, which took place on 2. and 3. April in Munich. The SMX counts to the most important German SEO and SEA conferences. Two days were filled with knowledge, recommendations for action, tips, inspirations and new food for thought,...
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Influencer marketing has established itself as a constant and important component in the marketing mix of many companies during the last years – the whole industry is booming. However, what many do not know: the Chinese influencer marketing sector is even bigger than in Europe...
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In Europe, the integration of social media platforms such as Facebook, Instagram and co. in terms of marketing communications is no longer rare. Social media is a must for every marketing aspect these days and is increasingly included in integrated marketing strategies of companies. Social Media gets more and more important for any kind of marketing and sales. However, a successful digital entry into the market of China needs a lot of effort.
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The share of online sale will quintuple in 2030 and become the primary sales channel. Especially through a comprehensive and informative product presentation in the web DIY stores are more likely to reach their potential customers and are able to create a holistic purchase experience...
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